Shop
Our Services
Consumer Use Test (20 Panelists)
Consumer Use Test (20 Panelists): A two-week at-home study in which 20 qualified consumers use your product as directed and complete structured questionnaires evaluating cosmetic attributes and performance claims.
Price per sample:
$2,000
Additional information
| Sample Size | enough for 25 users for 2 weeks |
|---|---|
| Turnaround Time | 6 weeks |
Consumer Use Test (20 Panelists)
The Consumer Use Test 20 Panelists study evaluates real-world product performance through a controlled, two-week at-home use program. This test helps brands understand how consumers experience a cosmetic or personal care product under normal use conditions.
For this study, a panel of 20 qualified participants receives the test product along with clear use instructions. Panelists use the product exactly as directed during their daily routines over the two-week study period. This approach captures realistic feedback that reflects typical consumer behavior rather than laboratory conditions.
At the end of the study, each participant completes a structured questionnaire. The survey collects feedback on key cosmetic attributes such as texture, color, scent, application, absorption, and overall user experience. In addition, the questionnaire can measure perceived product performance and satisfaction.
The Consumer Use Test 20 Panelists study can also support evaluation of specific marketing or performance claims. Before the study begins, sponsors define claim language so the questionnaire aligns with intended messaging. This process helps ensure results are clear, consistent, and suitable for internal review or marketing support.
Common claims evaluated through this study include:
-
Moisturizing
-
Long-lasting
-
Fast-absorbing
-
Non-greasy feel
-
Smooth skin feel
-
Improved appearance
Following study completion, a summary report compiles questionnaire results and consumer feedback. This report supports product optimization, marketing strategy, and consumer-perception analysis for cosmetics, personal care products, and topical formulations.
Many brands include this study as part of broader Consumer Testing Services or Claim Support Testing programs. Guidance from the U.S. Food and Drug Administration (FDA) also emphasizes the importance of truthful, substantiated cosmetic claims supported by appropriate data.
Overall, the Consumer Use Test 20 Panelists study provides practical insight into consumer experience while supporting informed product and marketing decisions.
Description
Consumer Use Test (20 Panelists)
The Consumer Use Test 20 Panelists study evaluates real-world product performance through a controlled, two-week at-home use program. This test helps brands understand how consumers experience a cosmetic or personal care product under normal use conditions.
For this study, a panel of 20 qualified participants receives the test product along with clear use instructions. Panelists use the product exactly as directed during their daily routines over the two-week study period. This approach captures realistic feedback that reflects typical consumer behavior rather than laboratory conditions.
At the end of the study, each participant completes a structured questionnaire. The survey collects feedback on key cosmetic attributes such as texture, color, scent, application, absorption, and overall user experience. In addition, the questionnaire can measure perceived product performance and satisfaction.
The Consumer Use Test 20 Panelists study can also support evaluation of specific marketing or performance claims. Before the study begins, sponsors define claim language so the questionnaire aligns with intended messaging. This process helps ensure results are clear, consistent, and suitable for internal review or marketing support.
Common claims evaluated through this study include:
-
Moisturizing
-
Long-lasting
-
Fast-absorbing
-
Non-greasy feel
-
Smooth skin feel
-
Improved appearance
Following study completion, a summary report compiles questionnaire results and consumer feedback. This report supports product optimization, marketing strategy, and consumer-perception analysis for cosmetics, personal care products, and topical formulations.
Many brands include this study as part of broader Consumer Testing Services or Claim Support Testing programs. Guidance from the U.S. Food and Drug Administration (FDA) also emphasizes the importance of truthful, substantiated cosmetic claims supported by appropriate data.
Overall, the Consumer Use Test 20 Panelists study provides practical insight into consumer experience while supporting informed product and marketing decisions.
